Online advertising is made possible through Google Ads. Because of advanced targeting options, it ranks high among the most used platforms for online advertising. This article will let you know what is Google ads marketing including benefits, tips, and more.

What is Google Ads?

Google Ads is an advertising service for companies that want to reach new customers. Businesses only pay when someone clicks on their ad, which is called pay-per-click (PPC). The platform allows you to:


Google ads


  • Create text, image, and video ads
  • Target ads based on keywords and user intent
  • Display ads across Google’s network
  • Track performance in real-time 
  • Optimize based on actionable insights

5 Common Types of Google Ads 

Google Ads offers several ad formats and products to meet various advertising goals. The main types of Google Ads are:

Search Ads

These text-based ads appear on Google Search when a user searches for keywords related to your business. They include a headline, description, and display URL shown in search results with a clickable link to your site. Search Network campaigns leverage Google’s unparalleled search volume and intent-based targeting.

Display Ads

These image, video, and text ads are shown across millions of websites, YouTube videos, mobile apps, and more that make up the Google Display Network.

Options include responsive, native, lightbox, and gallery ads in standard or rich media formats. Display campaigns build brand awareness and reach new audiences to make Google ads marketing effective for every business.

Shopping Ads



Product Listing Ads showcase your online retail store inventory to people looking to purchase specific items. Images, prices, and more are shown prominently on search and shopping pages. Shopping campaigns generate leads and e-commerce sales.

Video Ads



Appear before, during, or after YouTube videos, engaging massive viewership with sight, sound, and motion. Formats include in-stream ads, discovery ads, non-skippable ads, and more. Video campaigns bolster brand impact and awareness.

App Ads

Get your mobile apps in front of over 1 billion people actively using Google Play across smartphones and tablets globally. App campaigns feature images, descriptions, ratings, and reviews to boost downloads.

The many Google Ads marketing types offer varied features to promote brands, drive conversions, or boost sales based on campaign goals and budgets. Flexible targeting options allow businesses to engage intent-driven searchers or expand reach via the Google Display Network.

Amazing Benefits of Google Ads Marketing

Here are some of the major benefits to advertisers using Google Ads:

  1. Targeted Reach: The extensive targeting options of Google ads marketing allow you to precisely reach your most valuable audiences: from keywords and topics to demographics, behavior, and placement targeting.
  2. Brand Awareness: Appearing on SERPs for your brand name and products can reinforce brand visibility in consumers’ minds, establishing authority and trust.
  3. Trackable ROI: With accurate campaign measurement and attribution modeling, Google Ads makes it easy to determine your return on ad spend. You only pay for measurable outcomes.
  4. Adjust and Optimize: Google Ads’ machine learning algorithms crunch numbers 24/7 to improve campaign performance. The platform also enables you to quickly edit campaigns when needed.

Tips for Running Successful with Google Ads Marketing

If you’re considering Google Ads in your digital marketing or want to improve your PPC efforts, keep these tips in mind:

  • Conduct keyword research: Identify high-performing, long-tail keywords aligned to your products and target customers. Understand search intent and volume.
  • Structure savvy ad groups: Arrange tightly themed ad groups around products, services, or customer segments for more relevant ads and reporting.
  • Create compelling ad copy: Well-written, benefit-driven headlines, and descriptions will achieve higher CTR and conversion rates in Google ads marketing.
  • Design landing pages for conversions: Send traffic to dedicated landing pages that speak to each ad group and encourage users to down conversion funnels.
  • Set day-parting schedules: Run ads only during peak periods when target users are most active to maximize value.
  • Establish conversion tracking: Implement tracking pixels to understand micro and macro conversion performance across campaigns.
  • Analyze and refine campaigns: Use reports on search terms, placements, and conversions to see top content and tune budgets and bids accordingly.


Now you know what is Google ads marketing. PPC platform offers expansive reach and highly targeted ads via Google’s Search Network and Display Network. Businesses can tap into motivated searchers and audiences to drive website traffic, leads, and sales.

With keyword research, well-crafted and relevant ads and landing pages, and continual refinement based on data, advertisers can generate a strong ROI from their Google Ads campaigns. Following Google’s best practices and the above tips will set you on the right path to PPC success.

If you want a best ROI from your Ads then you should hire a professionals like Canberra Website Designer for better results and good ROI.