Digital marketing is growing and changing quickly. As 2023 ends, businesses should start planning their 2024 digital marketing strategy. A good plan has clear goals, targeting, messaging, and metrics tied to business goals.

It also requires understanding important digital marketing trends in 2024, like video, social media, SEO, and more. This article breaks down key parts of a 2024 digital marketing plan. It also gives practical tips optimized for next year.

Easy Steps to Structure a Plan for 2024

Define Your Target Audience

Structure a plan for Digital marketing


The first step is being very clear about who you want to reach. Break down your ideal customer into details like demographics and behaviors. Outline their frustrations and motivations related to your products or services.

You might have multiple groups based on customer types. Prioritize 1-3 main ones to focus messaging and experiences towards.

For example, a software company may have separate groups for technical users like developers, and department leaders focused more on business results.

Match Tactics To Buyer Journey Stage

Digital Buyer Journey


Customers might interact with your brand as they want to know about and buy from you. From initial awareness to final purchase, every purchase requires tailored digital strategies. For example, blog posts work well at getting unfamiliar people’s attention.

Compare whitepapers or demos for leads showing interest. Use data insights for current customers to keep them engaged. Ensure you have tiered tactics across the customer experience. It connects prospects seamlessly from one stage to the next.

Set Measurable Goals

Any solid digital marketing plan has solid short and long-term goals according to money and growth goals. Having goals with timelines provides focus and helps determine what works.

Common examples include the number of leads, cost per lead, reduced cancellations, more inbound calls, and email engagement.

Base specific numbers on current performance so you can measure impact. For example, a restaurant may set goals to increase online orders by 15% and loyalty memberships by 25% year-over-year. This guides campaign choices across platforms like social media, paid search, and their website.

Try Video Marketing

Video marketing


Video accounted for over 80% of global online traffic in 2022. Experts predict nearly 90% by 2024. With incredible reach and engagement, no marketing strategy can ignore video anymore.

Even B2B companies now use video explainers, virtual events, employee stories, and animated illustrations. Optimize videos for SEO with good titles, URLs, alt text, and markup. Promote natively on relevant social platforms and through both in-stream and out-stream ads.

Lean Into Automation



Creative strategies require extensive manual work that can’t scale. Use marketing automation to simplify execution. With the right platform, you can coordinate workflows, customize experiences, and build campaigns.

Set up different paths for priorities like customer renewal or event promotion. This efficiency lets you reuse playbooks while still providing personalized experiences that convert. It also allows testing to determine the optimal mix.

Rethink Social Media

Social Media


Social media will keep evolving quickly in 2024, with changes coming across platforms like Facebook, Instagram, Twitter, and TikTok ads. Keep using short vertical videos optimized for mobile.

Expand reach through hashtag challenges and influencer collaborations. Drive website traffic through content hubs like Linktree.

Experiment with emerging features like shoppable live-streaming when available. Stay flexible to pivot strategies as dictated by changes. Consistent monitoring, listening, and optimization are crucial.

Also Read: Digital Marketing: A Step-by-Step Guide For Beginners

Types of Digital Marketing Strategies

  1. Search Engine Optimization: Optimizing content to rank better in search engines like Google. It attracts people who are already looking for your types of products or services.
  2. Content Marketing: Creating and sharing valuable content to attract a defined audience by using blog posts, videos, etc.
  3. Social Media Marketing: Increasing brand awareness and sales through social platforms like Facebook, Instagram, Twitter, etc. Use organic posting, ads, and influencers.
  4. Email Marketing: Sending emails like newsletters with product updates or special promotions. Nurture subscriber relationships and conversions through targeting and personalization.
  5. Paid Advertising: Ad campaigns through search engines, social media, YouTube, Google Ads etc. Typically focused on cost per click or conversion using auctions or bidding strategies.
  6. Affiliate Marketing: Partnerships with influencers and websites that promote your brand to their audiences for a commission on sales.
  7. Marketing Analytics: Collect and analyze data across channels to gain customer insights that refine strategies and boost ROI.

Some Tips to Build an Effective Digital Marketing Strategy for 2024

  • Set solid marketing goals and benchmarks for measurement.
  • Map targeted customer personas across their buyer journeys.
  • Audit your current digital properties and campaigns for optimization opportunities.
  • Continually expand the video and mobile content catered to different stages.
  • Improve conversions with personalization and automation capabilities.
  • Focus initiatives toward the highest potential ROI channels and formats.
  • Maintain agility to shift strategies based on performance.
  • Keep enhancing experiences as consumer trends and technologies evolve.
  • Frequently revisit progress against goals and refresh approaches as needed.


Heading into 2024, immense digital marketing potential matches core consumer and business evolution. Getting an early, detailed strategic outlook provides an advantage.

Businesses with video marketing, personalization, automation, and social commerce can get ahead of competitors. If you need more information or want to connect with professionals so you should contact for better results and professional services.